journalism, if you truly think about it, is the business of telling stories. and stories, inherently, require characters. these actors that experience terror and love are what all great stories come down to, if you parse it down to its bare bones.
and perhaps this is how i am to rationalize my fascination with intellectuals, writers, artists, musicians, politicians, athletes, judges, attorneys, senators, congressional staffers, lobbyists, terrorists, and priests. if you give them enough time, everyone will prove themselves to be fascinating.
and benjamin joffe-walt is one who doesn’t need to try too hard. i first learned about joffee-walt when he began to direct colors magazine (formerly of tibor kalman and oliviero toscani), back in 2007. i had been following kalman’s work for some time (at first through my obsession with maira kalman, his wife, and later through equal measure adoration for stefan sagmeister, his mentee). so naturally, when i got hold of the rumours that the beloved magazine (of the bennetton fame) had at its helms, a young south african editor, i had to peer into his past.
and what i found was all marvels. i learned that he had dabbled in various liberal arts ventures – beginning his academic journey at oberlin, through ramallah (birzeit university), montreal (mcgill university), and ultimately, convocating from my own alma mater, university of toronto.
and then, joffe-walt moves to jo-burg. writing for a range of left-leaning publications (e.g. this magazine), he is the first western journalist to enter darfur to write on rape campaigns, and other atrocities of war.
he is then picked up by the guardian and dispatched to china to work on a story on recycled electronic waste to china, which wins him the society for environmental journalism award.
he continues to write for the guardian on all-issues-up-my-alley, only to move on to what i consider, one of the best publications of our time (no pressure at all): colors, a magazine which bills itself as “the interactive platform about the rest of the world.”
and so, the fascination continues.
post script: fun fact. in case you were wondering, yes. he is the brother of the famed chana joffe-walt! of planet money!












